Strategic Planning Services

Strategic Planning Services

We can conduct strategic planning periodically to consider the effect of changing business, industry, legal and regulatory conditions due to which the strategic plan may be updated and revised at that time to reflect any strategic changes.

We at Afaq Al Najah take any organization’s mission and goals seriously. We believe that the mission statement of an organization offers the sense of purpose and direction. As for the organization’s goals, strategic planning involves in selecting goals as we use SMART goals:

  • Specific
  • Measurable
  • Achievable
  • Realistic
  • Time-bound goals
Thorough our experience, we believe that measurable goals are important because they enable business leaders to determine how well the business is performing against goals and the overall mission along with an alignment with short-term goals -as we relate our strategic planning directly to short-term, tactical business planning to help business leaders with everyday decision-making.

Strategic planning services we provide at Afaq Al Najah focus on three areas:


A business-centric strategic plan focuses on the competitive aspects of the organization — creating competitive advantages and opportunities for growth. These plans adopt a mission evaluating the external business environment, setting goals, and allocating financial, human and technological resources to meet those goals.


A corporate-centric plan defines how the company works. It focuses on organizing and aligning the structure of the business, its policies and processes and its senior leadership to meet desired goals.


Function-centric strategic plans fit within corporate-level strategies and provide a granular examination of specific departments or segments such as marketing, HR, finance and development. Functional plans focus on policy and process — such as security and compliance Generally, compliance in business or in a company means adhering to government/labour laws, health and safety standards, or data and security requirements-, while setting budgets and resource allocations.

Our assistance may include the identification of options with recommendations, the provision of an additional resource and/or the implementation of solutions.